16mm, Super 8, Betacam, MiniDV. Almost none of these are chosen for nostalgia any more. They are chosen because a finite magazine or a specific signal does something to a crew and to an image that a clean digital file does not.
It won Video of the Year plus cinematography, production design and visual effects at the UK Music Video Awards 2025. Most of the crew did not know who they were shooting for until they arrived.
Lushchyk shot "Tailor Swif" on Kodak 16mm in Kyiv and took Best Cinematography at the UK Music Video Awards 2025 for it. Albert Zurashvili of shelter.film, the Kyiv production company on the job, described him on the record as "an incredibly talented Ukrainian director of photography".
Shot in one night in a derelict Romanian factory on Halloween, entirely on practical light, on a set of anamorphics chosen precisely because they were not clean.